The naming is un concepto which arises a Partir de la necesnity de diferenciar e identityScientificar una nueva emptravel of the resto, y es un prosceso which requiredgo de mucho tiempo y esfuerzo. You may not know that there are several types of naming, and that depending on what you want to convey with your brand. You must choose one or the other. Don't worry, in this post, we explain the types of naming that exist.
What is naming?
El naming It is the process of developing a brand name. By withio de this prosceso se busca un nombre which sea descriptionivo, excludedivo, atrativo, sencillo, fáeyelash de readyhookar, which sea de fáeyelash recordacion y which ademace identityific a la Marca.
Born as a fuerte tendance en el designdo not de producto de Marca, tanto en productos físicos como en serviceios. Naming is the process of generating a brand with a name and an image that transmits values and delivers a unique brand experience.. All the Marcase consist of el seeíasso for el Branding. So the branding es la herea en which una Marca se compplacea, se vrunway, se exptravel, se comunica y se relaciona with their consumidprayers.
How do you make a naming?
This labor se instart with un analysis of the market, competitors and the company itself, y se debe de partizar with la participatedacion de expertos en nombrs. Debes de tener en cuenta various factors:
- Nombre debe de to be sencillo
- Fáeyelash de readyhookar
- Faeyelash de recordar
- Fáeyelash de eribir
- The fact that No. sea confuso ni geneFeatures controversialia
- Ni which includeduya palabras o sítreeos which No. hBro Parte de la identitynity de la emptravel
Adamace, debe fit with the company's positioning, with the market it is targeting, with the image it wants to convey and with reality present. Pera namebrar una Marca, or which busParts and accessories un nombre which se adecúe, en su Most Parte, a the Parts and accessoriescharacterístickas de la emptravel.
A menthigh se usefulIza una combinacion de varios nombrs comerciales for isableheaven una Marca, aunwhich la combinacion debe to be lo sufefficientemente intersdoors como for recordarla.
Types of naming
Descriptive Naming
Un naming descriptionivo es un nombre which describes the product, service or brand. Eth nombre es mace importante which un nombre de Marca ya which tijan which describeir qué es o qué hneedles el productor. For example: Telefónica.
Abstract naming
Un naming abstracto es una association between a concrete name and an abstract reference a obelieve nombre. I mean, they are made up words. In order that they cannot be associated with another name. Like for example: Kodak.
Generic naming
Un nombre geneérico es un nombre which describes a common characteristic a varios productos, serviceios o Marcase. El nombre geneérico No. es único y No. se puede registeredrar. For example: Danone.
Acronyms
Un acronimo es una word made up of letters from another word or from several words y which meanta una Salta palabra, y se efish en una Salta palabra. El acronimo es muy usefulized for namebrar organizactiones, instituuciones o empresas, y twithiand se usefulIza en the denominationactiones de the ciudSoy beverage. Such as the UN (United Nations Organization) or IBM (International Business Machines).
Geographical
This type of naming refers in the brand name to a reference to its location or area of influence. Example: Estrella Galicia or Banco Santander.
Founder's name
It basically refers to using one's own first or last name of who founded the company. When this type of naming is used, the brand gains more prestige and credibility. At present it is little used. For example: Esteé Lauder, Agatha Ruiz de la Prada, Disney or Lacoste.
Neologism
A new name is built made up of other existing names, such as: Movistar, which was born from the union of Móvil and Star.
In conclusion, so that your brand, product or service is recognized and has a good naming. You have to spend a lot of time on the creation process, since part of the success of the company will depend on it. Now that you know the types of naming that exist, you know what each one can contribute. If you are not an expert in this area, you can always use an expert, to guide you through the process.